Hi, I'm Kevin.
You can find me out in SF now after working for over a decade at top agencies in NY. I have a lot of experience coming up with breakthrough ideas, copywriting and developing everything from: fully integrated campaign launches, TV, digital, social, new product ideas, pop-ups and brand activations, all-things out-of-home, Craigslist hijacks in missed connections, nontraditional sponsorships, underground music partnerships, and unconventional unhinged thinking that catapults brands into culture and conversation. So whether you need headlines and manifestos, or big ideas and head-turning PR, I can move product and build brands. Admittedly, I’m not great at building furniture. Sorry.
I picked up additional experience going through the improv and sketch comedy program at UCB Theatre.
It was a terrifying blast all wrapped into one hilariously tasty memory meat sandwich.
I most recently co-founded and started my own brand Dally based on my love of leisure. Coincidentally, I have two toddlers, and neither of them like leisure.
Fun Facts:
On the morning of my first NY copywriting job I was so excited I barfed on the subway platform. Thank you, Day 1 in advertising. I once performed a rap song I wrote to pitch an idea in a client meeting to applause — five minutes later they killed the idea. I managed to pass my driver’s exam in a giant ‘68 Chevy Caprice, and I once hugged Oprah, so I guess the universe balances itself out. I like showers. I don’t like socks. I grew up in Cleveland. I called Chicago home for 7 years. I lived in NY for 16. And now I live in SF. I would love to be able to win lots of championships and trophies as a professional athlete, but I’m not a professional athlete, I’m a copywriter. Analytical data shows that hiring me will improve your work by 123%. That’s a lie. I made that up with my words. But I will give you 123% each day to make sure it is true. That’s a (fun) fact.
I like emails. You can send me one here.
I also like Honeycrisp apples, handwash and handshakes.
A Few References:
“No one is more collaborative than Kevin. His energy is much needed and contagious in this business. Go-getter couldn't possibly describe what a self-starter he is.”
- former GCD
“Kevin approaches his work not as a job but as a joy. Whether he's writing copy or helping to brainstorm the next big idea, he has a smile on his face, contributes to the larger conversation and devotes his talents to the success of any client.”
- former Executive Producer
“Kevin has a great book but is even better than his book. He did a great job on every assignment... from New Business Big Ideas to just fun lines to go in an email. He was able to take all of them to the next level.”
- former CCO
“He’s the best. He should win all of the awards!”
- my mom
“I don’t like ads. I like cars and yogurt pouches.”
- my toddler
For Further Stalking:
Instagram: @kevinmpegan
