Hi, I'm Kevin.
I like Honeycrisp apples, handwash and handshakes.
My new homebase is SF after working for over a decade at top agencies in NY creating breakthrough work on a wide range of brands. I have a lot of experience coming up with ideas, copywriting and developing everything from: fully integrated campaign launches, TV, digital, social, new product ideas, brand activations, billboards, wild postings, Craigslist hijacks, nontraditional sponsorships, underground music partnerships, and unconventional unhinged thinking that catapults brands into conversations. So whether you need headlines and manifestos, or big ideas and head-turning PR, I can move product and build brands. Admittedly, I’m not great at building furniture. Sorry.
I picked up additional skills, experience and laughs going through the improv and sketch comedy program at UCB Theatre in NY.
I most recently co-founded and started my own brand based on my love of leisure. Coincidentally, I have two toddlers, and neither of them like leisure.
Fun Facts:
Growing up in Ohio we had a dwarf bunny rabbit that my mom walked around the neighborhood on a leash like it was our pet dog. Early character building? On the morning of my very first NY copywriting job I was so nervously excited I barfed on the subway platform. I once performed an entire rap to pitch an idea in a giant client meeting to applause — five minutes later they killed the idea. I like showers. I don’t like socks. I grew up in Cleveland. I called Chicago home for 7 years. And I’ve been living in NY ever since. I would love to be able to win lots of championships and trophies as a professional athlete, but I’m not a professional athlete, I’m a copywriter. Analytical data shows that hiring me will improve your work by 123%. Aha! I made that up with my words! It’s not true. But I will give you 123% each day to make sure it is true. That’s a (fun) fact.
I like emails. You can send me one here.
A Few References:
“No one is more collaborative than Kevin. His energy is much needed and contagious in this business. Go-getter couldn't possibly describe what a self-starter he is.”
- Elizabeth King, GCD McCann NY
“Kevin approaches his work not as a job but as a joy. Whether he's writing copy or helping to brainstorm the next big idea, he has a smile on his face, contributes to the larger conversation and devotes his talents to the success of any client.”
- Laura Tron, VP Executive Integrated Producer Deutsch
“Kevin has a great book but is even better than his book. He did a great job on every assignment... from New Business Big Ideas to just fun lines to go in an email. He was able to take all of them to the next level.”
- Jason Gaboriau, CCO Doner LA
“He’s the best. He should win all of the awards!”
- Brenda Egan, my mom
“I don’t like ads. I like cars and yogurt pouches.”
- Luke Egan, my toddler
For Further Stalking:
Instagram: @kmpepictures
