YOU HAVE FULL PERMISSION TO SLOW DOWN.

Dally is an original brand built entirely around the idea of dilly-dallying.

My wife and I founded our own brand Dally at the end of 2020 on a mission to turn everyday commodities into elevated products that help people unplug, unwind, and unravel. Dally celebrates the culture around a slower lifestyle, and provides steady inspiration to slow down more often. We launched with a premium line of small batch soaps so Dally would play a prominent role in your daily routine. We also introduced a collection of leisure accessories channeling the same ethos so we could help you reach slower speeds in multiple ways throughout your day. Everything at Dally is made and designed in NY with the utmost attention to detail, delivering high design and low speed into your daily life. Using Dally’s very "loose understanding" of time as our north star, the brand consistently transports you to refreshing, evocative places with every use. In fact, Dally’s name is inspired by the term "dilly-dallying," linking personal care to personal moments from warm, unforgettable places in nature. Here’s to slowing down…

Credits:
Co-founder & Creative Director: Kevin Egan
Co-founder & CEO: Liz Egan
Design: Pentagram

our press

As a new brand just hoping to breakthrough in January 2021, we’ve been thrilled with all the different ways Dally has been covered.

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our goods

We obsessed over the competitive landscape and saw a great deal of minimalism and clinical looking designs, and even some great ingredient-forward options, but there wasn’t any personality, and every shape and approach felt derivative. We decided to treat our custom designed bottles more like signature pieces of furniture, or art, that would enhance your interior design aesthetic, and bring more mindfulness and joy to your daily routine. We wanted to take a throwaway commodity and use it to bring you an elevated experience every time you walk by. Our soap delivers a remarkable sensory experience, that helps you pump the brakes for a moment or two, or three. Accompany them with our custom curated Spotify Playlists or scroll endlessly on our Instagram and your mind is likely to wander off to a better place for a little while.

The same principles were applied to our custom designed accessories that make slowing down a bit more appealing. Each of our “Extra Goods” were created to help you find more leisure. They’re crafted in limited edition runs using high quality, durable materials, and perfectly suited for leisure activities. We developed things like a playfully designed bookmark to encourage getting lost in a good story, or a notebook and pen pairing for journaling in the grass, or a totebag for hauling your gear to the beach.

Everything from Dally brings high design and low speeds into your daily life, to help transport you to an unforgettable place with every use.

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Our Turndown service

2020-2022 were a rough couple of years to say the least, and with pandemic lockdowns and travel restrictions we were all forced to experience zero travel for the first time in our lives. So we thought it would be helpful to create: Turndown Service x Dally — our take on a luxury hotel turndown service, so you can slowdown wherever you are. Our unique collaboration features some of our favorite brands and delivers an elevated sensory experience, inspired by far-off travels, that you can enjoy anytime right from home. We curated the kind of goods that really help you let go of time, drift off, and turn everything way down. And the best part? Check-in time is anytime you’d like.