can soap change the way you feel? We think so.
Dally is a design-forward brand of soaps and goods made with the utmost attention to detail, and a very “loose understanding” of time.
My wife and I created and founded Dally at the end of 2020. The entire concept of Dally is designed around the term "dilly-dallying," to playfully inspire taking one's time to pause, linger, and reflect — even if that’s from your sink. After researching, writing, designing, and developing our brand for over 3 years as a passion project, we introduced our first line of products: a set of small batch botanical hand wash and a custom designed collection of accessories, all in support of one mission: helping people slow down.
It’s been an incredible journey creating our own brand, and a huge learning experience running our own business. We’ve loved being able to develop and design every detail along with our tremendous design partners at Pentagram. They have helped elevate our vision beyond measure by helping us create an original brand identity and custom package design.
Credits:
Creative Direction and Copywriting: Kevin Egan, Dally co-founder
Design: Pentagram
